
The Indian agricultural supply chain is notoriously convoluted. Between the primary producer (the farmer) and the final consumer, multiple layers of intermediaries extract massive profit margins. The Open Network for Digital Commerce (ONDC) is now structurally dismantling this archaic system.
By integrating agricultural cooperatives directly onto the ONDC protocol, a farmer in Punjab can theoretically sell organic wheat directly to a consumer's buyer app in Mumbai.
Unlike basic e-commerce, perishable agricultural goods require specialized dynamic routing.
Building Agritech on ONDC is currently the most exciting engineering hurdle in India. It merges complex asynchronous microservice design with massive socio-economic impact.